Dietary Supplement Notified to 
The Big Loser
Sotiris
I lost the laziness. I gained my energy.
Angeliki
I lost 15 kilos.
I won my life back.
The philosophy of the “Big Loser“
plays on a word that everyone fears
the "lose"
Because we learned from a young age that whoever loses… loses. And yet, here it’s the exact opposite. Here, the loser is the winner. And that’s the humor, but also the truth of the campaign.
We start with a little challenge to our everyday logic. How can you lose weight, fat, bad habits, laziness and excuses – and not come out a winner? You can’t. So, if you lose these things, you gain energy, confidence, clarity of mind and control.
So yeah, this is where we want you to be a loser.
Very lost.
The humorous element
comes from the twist
We do not mock the body, nor the man. We are making fun of the old mindset that says “I can’t”, “this is how I am”, “from Monday”. Strip it off with a smile and set it aside. Because if you don’t laugh at yourself a little bit, you never really change.
Gradually, people understand that we are not asking them to be perfect. We are asking them to lose what is weighing them down. Every small loss is a small victory. With each passing day, the “loser” becomes lighter.
not only on the body, but also on the head
Maria
I lost the excuses.
I gained my confidence.
Giannis
I lost the fear.
I've gained control.
And in the end, the irony is complete
Everyone talks about the winners, but we know the truth. In this story, those who lose… win. And the more you lose, the more you win.
This is the Big Loser. And that’s why everybody wants to be one of them.
John Liakopoulos
The Big Loser "with LOSEBIG I like to lose"
MAKE THE TURN
Participate in the campaign “The Big Loser – With LOSEBIG I like to lose”! It is the first weight loss campaign that completely turns the logic of competitions on its head. It is the first contest where no one wins – everyone loses.
They lose weight,
they lose points,
lose weight!
And that’s exactly
the point.
"CHANO"
The word “lose”, which usually has a negative connotation, becomes an advantage.
I’m losing weight.
I’m losing weight.
I lose what weighs me down.
And finally… I beat myself.
For the first time, I LOSE
and I HAPPEN.
PARTICIPATION IN THE CAMPAIGN
The central focus of the campaign is the “Big Loser” contest, where consumers follow the LOSEBIG usage protocol for a specific period of time and publicly record their progress.
The winner is not the one who looks better, but the one who loses the most weight. He emerges as The Big Loser.
The powerful twist of the campaign is that everyone is a loser, more or less. And that makes the competition human, real and accessible. It does not sell perfection. It sells effort.
How the Contest Works
The competition is divided into two main parts, with the common denominator being the word
CHANO
which for the first time has a positive meaning.
1st PRIZE
The Big "Loser"
Consumer
In this category, ordinary consumers who start their own weight loss effort with LOSEBIG participate. The Big Losing Consumer wins
2.000 € cash!
Awarded the highest
weight loss rate!
Participation requirements:
Participants should follow the steps below:
- Fill in the entry form at the bottom of this page.
- Like and follow all the official LOSEBIG pages (Instagram, TikTok, Facebook)
- Declare their initial weight on the registration form at the start of the competition.
- Keep proof of purchase of the LOSEBIG products purchased during the competition.
- At the end of the competition they will declare their final weight and percentage of loss compared to their original weight by emailing contest@losebig.gr and will send a video they created talking about their experience.
The winner is chosen on the basis of percentage weight loss rather than absolute kilos to ensure fairness (different loss needs according to weight, height, gender and age).
*Prizes include all legal taxes.
In case of a tie, a draw will be held.
2nd AWARD
The Best
"Lost" Creator
Create your own clever, funny or original video with the phrase:
"With LOSEBIG I like to lose"
The video with the most views wins
1.000 € cash!
Participation requirements:
Participants should follow the steps below:
- Create a video using and demonstrating LOSEBIG and post it on their social media pages (Instagram, TikTok, Facebook)
- Include a pun on the word “HANOO” in any version of the word
- Like and follow all the official LOSEBIG pages (Instagram, TikTok, Facebook)
- Fill in the participation form at the bottom of the page and upload the video they created
Examples:
“Wow, my boy with LOSEBIG I’m lost!”
(meaning that he lost weight and “lost”)
“Kalaaa… I’ve lost it for good… – pause –
with LOSEBIG!” (meaning the pounds)
The video must be uploaded to the participant’s personal social media by the end of May. Each participant can create more than one video.
The next 300 entries with the most views will win a partnership with LOSEBIG to participate in the company’s campaigns, with prizes and fees for video creation & publishing.
*Prizes include all legal taxes.
In case of a tie, a draw will be held.
The Big Loser may be one, but in the end, everyone has lost weight!
Competition Closing Date: 31 May at 23:59
Days
Hours
Minutes
Seconds
MANAGEMENT OF COMMENTS & RESPONSIBILITIES
To protect the campaign and the community, there is an obligation to delete comments that are:
abusive
slanderous
misleading
“fraud”, “mockery”, “it doesn’t do anything”, without documentation
The opinion is not censored. Malice is deleted.
The campaign is based on humour, not toxicity.
IMPORTANT HEALTH & SAFETY CONDITIONS SAFETY
LOSEBIG does not reward binge eating or exhausting diets.The effort must be made:
- In the context of a balanced diet
- With calorie control
- With the inclusion of mild daily exercise
Healthy weight loss should not exceed 4 kg of fat per month.
LOSEBIG helps in the treatment of calorie restriction syndrome during calorie reduction.
Those taking medication should consult their doctor before use.
The company is not responsible for practices that do not comply with healthy weight loss guidelines.
The message
This is not a “you’ll be a different person in 10 days” campaign.
It’s a campaign that says:
Lose.
Lose weight.
Lose weight.
Lose what’s holding you back.
And for the first time… enjoy the defeat.
Because in the end, it doesn’t matter who gets the prize.
In the end, EVERYONE LOSES.
And EVERYONE smiles!
First time you lose and you’re happy.
First time you lose and it doesn’t hurt.
First time you lose and win yourself.
The Big Loser – with LOSEBIG I like to lose.
HASHTAG STRATEGY TIPS
Core:
- #ΟΜεγάλοςΧαμένος
- #ΜΑρεσειΝαΧανω
- #LoseBigChallenge
- #ΧανωΚαιΧαμογελαω
Support:
- #LoseBig
- #WeightLossJourney
- #ΧανωΚιλα
- #ΑλλαγηΣωματος
- #ΑληθινηΠροσπαθεια
UGC specifically:
- #ΧαμενοςΚαιΠερηφανος
- #BigLoserChallenge
The Great Loser
"with LOSEBIG I like to lose"
The campaign “The Big Loser – with LOSEBIG I like to lose” is the first weight loss campaign that completely reverses the logic of competitions. It is the first competition where no one wins – everyone loses. They lose pounds, they lose points, they lose weight.
And that’s exactly the point.
The word “lose”, which usually has a negative connotation, becomes an advantage.
I’m losing weight.
I’m losing weight.
I lose what weighs me down.
And finally… I beat myself.
For the first time, I lose and smile.
The central focus of the campaign is the “Big Loser” contest, where consumers follow the LOSEBIG usage protocol for a specific period of time and publicly record their progress.
The winner is not the one who looks better, but the one who loses the most weight. He emerges as The Big Loser.
The powerful twist of the campaign is that everyone is a loser, more or less. And that makes the competition human, real and accessible. It does not sell perfection. It sells effort.
How the campaign is running
The campaign is divided into two main parts, with the common denominator being the word
"lose."
which for the first time has a positive meaning.
user-generated content
The audience is invited to create their own clever, funny or original video with the phrase:
“With LOSEBIG I like to lose”
Participants:
- Create a video using and demonstrating LOSEBIG
- Include a pun on the word “HANOO” in any version
- Like and follow all official LOSEBIG pages (Instagram, TikTok, Facebook, etc.).
Examples:
“Wow, boy, I’m lost with LOSEBIG!”
(meaning that he lost weight and “got lost”)
“Well… I’ve lost it for good… – pause – with LOSEBIG!”
(meaning the kilos)
The video must be uploaded to the participant’s personal social media by the end of May.
The video with the most views wins 1.000,00€.
Each participant can create more than one video.
Awards
- 1.000€ to the video with the most views
- The next 300 entries with the most views will win a partnership with LOSEBIG to participate in the company’s campaigns, with prizes and fees for video creation & publishing.
*Prizes include all legal taxes.
In case of a tie, a draw will be held.
The Big Lost Consumer
The competition also includes a special section for the public, the Big Lost Consumer. In this category, ordinary consumers who start their own weight loss effort with LOSEBIG participate.
The Big Losing Consumer wins 2.000,00€ in cash
(weight loss rate is awarded)
Conditions of participation:
- Like and follow all official LOSEBIG pages (Instagram, TikTok, Facebook, etc.).
- Declare your initial weight by personal message at the start of the competition.
- Keep the receipts of the LOSEBIG products purchased during the competition.
- At the end of the competition, declare the final weight and the percentage of loss compared to the original weight.
The winner is chosen on the basis of percentage weight loss rather than absolute kilograms to ensure fairness (different loss needs according to weight, height, gender and age).
*Prizes include all legal taxes.
In case of a tie, a draw will be held.
The Big Loser may be one, but in the end, everyone has lost weight!
* The competition closes on 30 May.
MANAGEMENT OF COMMENTS & RESPONSIBILITIES
To protect the campaign and the community, there is an obligation to delete comments that are:
- abusive
- slanderous
- misleading
- “fraud”, “mockery”, “it doesn’t do anything”, without documentation
The opinion is not censored. Malice is deleted.
The campaign is based on humour, not toxicity.
The message
This is not a “you’ll be a different person in 10 days” campaign.
It’s a campaign that says:
Lose.
Lose weight.
Lose weight.
Lose what’s holding you back.
And for the first time… enjoy the defeat.
Because in the end, it doesn’t matter who gets the prize.
In the end, EVERYONE LOSES.
And EVERYONE smiles!
First time you lose and you’re happy.
First time you lose and it doesn’t hurt.
First time you lose and win yourself.
The Big Loser – with LOSEBIG I like to lose.
PAGES YOU FOLLOW
Terms
- The competition does not promise a result
- Results vary from person to person
- Weight loss depends on many factors
- Participation is subject to a declaration of progress
Winners are selected on the basis of:
- actual weight loss
- consistency
- compliance with the conditions
Prohibited:
- misleading content
- false allegations
- defamatory comments
DECLARATION OF PARTICIPATION
- The company reserves the right to cancel the participation if it considers that the conditions are not met.
- The company has the right to use for promotional purposes the content published on its pages by the participants.
- The participant declares that he/she has read the terms and conditions and that he/she has published his/her personal data and is solely responsible for it. After the end of the competition, he/she does not have the right to withdraw his/her publications on the company’s pages.
- Accepts in full the terms of the tender
IMPORTANT HEALTH & SAFETY CONDITIONS SAFETY
LOSEBIG does not reward binge eating or exhausting diets.The effort must be made:
- In the context of a balanced diet
- With calorie control
- With the inclusion of mild daily exercise
Healthy weight loss should not exceed 4 kg of fat per month.
LOSEBIG helps in the treatment of calorie restriction syndrome during calorie reduction.
Those taking medication should consult their doctor before use.
The company is not responsible for practices that do not comply with healthy weight loss guidelines.
HASHTAG STRATEGY
Core:
- #ΟΜεγάλοςΧαμένος
- #ΜΑρεσειΝαΧανω
- #LoseBigChallenge
- #ΧανωΚαιΧαμογελαω
Support:
- #LoseBig
- #WeightLossJourney
- #ΧανωΚιλα
- #ΑλλαγηΣωματος
- #ΑληθινηΠροσπαθεια
UGC specifically:
- #ΧαμενοςΚαιΠερηφανος
- #BigLoserChallenge
